Armine Oganian and Tigran Dzitokhcyan showcase HAYELI latest collection at Paris Fashion Week

The brand HAYELI, founded in 2025 by designer Armine Oganian and Armenian-American artist Tigran Dzitokhcyan, showcased its latest collection on March 4 at Paris Fashion Week.

HAYELI, meaning “mirror” in Armenian, reflects the brand’s philosophy: clothing is a means of self‑discovery and personal expression. The new collection once again boldly merges fashion and art, highlighting the harmony of the two creators’ approaches.