Francis Kurkdjian and his iconic fragrance become the subject of a film

The story behind the well-known fragrance Baccarat Rouge 540 by Maison Francis Kurkdjian has been turned into the documentary “PARFUM – 5 SENS.” The project is part of the Icon(s) series by Terminal 9, where contemporary artists reinterpret symbols of luxury brands. The film will premiere on April 14 at the Olympia Hall concert venue in Paris.

Francis Kurkdjian is a French perfumer of Armenian descent who has served as the Creative Director of Perfume at Dior since 2021. He is also the co-founder of his own brand, Maison Francis Kurkdjian, which is part of the LVMH group.