Representative of Serapian brand visits Armenia

Giovanni Nodari Serapian, a representative of the renowned Italian fashion dynasty and grandson of the founder of the Serapian brand, visited Armenia.

This marks the first visit of a member of the Serapian family to their historic homeland in the past 25 years. The trip carried symbolic and cultural significance, highlighting the brand’s connection to its Armenian roots.

Serapian is a luxury Italian leather goods brand (bags, accessories) with a rich history. Founded in 1928 in Milan by Armenian immigrant Stefano Serapian, it is celebrated for its craftsmanship, innovative materials, and its distinctive Mosaico weaving technique.