Cher becomes the face of Garnier’s new campaign

Cher (Cherilyn Sarkisian), the legendary American singer of Armenian descent, actress, music producer, and film director, has become the face of a major new campaign for French cosmetics brand Garnier.

The 80-year-old pop icon is fronting the Fructis Diamond Sleek hair care line, appearing in a stylish short promotional video alongside 20-year-old Hollywood actress Xochitl Gomez.

The campaign focuses on the secrets behind Cher’s iconic sleek, shiny hairstyle, which has long been one of her signature looks.